Design and Development. 2023

Nutrable iOS App

I took the initiative to design and develop an iOS app to strengthen our B2B offering. The app was intended to help people maximize positive outcomes from our services and provide direct access to key features.

My approach was to take all of our services and repackage them for the mobile experience, keeping in mind all the constrains and resource limitations.

Design

The design process was pretty straightforward as I knew all the process in the company and what is possible to achieve. While designing I came up with low-maintenance, high-impact features to improve our engagement. A short app overview below.

Rate My Plate

At our service members can take a photo of their meal, send it and get review from accredited nutritional therapist.

Overview. Our members can submit a photo, check previous reviews or find a recipe.
Submission form. The camera feature is combined with text fields to speed up plate entry.
Plates review. Members receive a detailed review and can dive deeper into suggested topics.

Weekly Goals

A small habit builder feature to help people gradually change their diet for the better.

Today. The main place where members receive tailored content.
Goal description. Information on how to succeed with the chosen goal.
Goal selection. Members can choose relevant goals based on their health concerns.

Health Talks

Our nutritionists periodically host webinars on relevant health concerns topics.

Today. The main place where members receive tailored content.
Goal description. Information on how to succeed with the chosen goal.
Goal selection. Members can choose relevant goals based on their health concerns.

Development

I believe that the navigation and behavior patterns should be familiar to people. Native frameworks seem to be the best choice. It allows me to produce a high quality experience for our members.

To get the project off the ground, I decided to develop the bare minimum and gradually build the rest in stages.

Results

Although the app has been released, the work is far from being finished. We continue to iterate on our offering and features. As we grow we're getting more feedback from our members. This feedback positively influences the experience. The app is continuously evolving, which is good for members and good for us as a company.